Terms

What these terms cover

These terms cover your use of this website: reading it, and sending an enquiry through the contact form. They do not by themselves create a working relationship between us.

A working relationship is created by a written proposal with a named scope, a fixed price and a payment schedule, and it is that document — not this page — that both of us are bound by. It is deliberately more specific than anything here, and where the two differ, it wins.

The commercial promises below are the same ones that will appear in that proposal. They are on this page so that you can read them before the first call rather than after the first invoice.

The commercial terms, in full

Everything below is the standard position on every project, at every price. Nothing here varies by package, and nothing here is different because of the price you are quoted.

The four that people actually ask about: a 50% deposit holds your start date and the balance is due on launch day; the care plan bills monthly in advance, month-to-month, with 30 days’ written notice and no exit fee; two revision rounds per page are included and a third is $95/hr; and anything outside the written scope is a change order — you ask, I reply in writing within 2 business days with the added scope, the added price and the added or delayed timeline, you approve in writing, and then I build it. The full wording of each is below.

• 50% deposit to schedule — The deposit holds your start date. The balance is due on launch day, before the site goes live. No balance, no launch. There is no financing and no payment plan — a 12-month plan on a $2,500 project costs more administration than it is worth.
• Care plans bill monthly in advance — Month-to-month, with 30 days’ written notice to cancel. Cancel any month: no annual lock-in and no exit fee.
• You own everything from the start — Your domain, your logo, your copy, your photos, your Google Business Profile, your analytics. Not a hostage.
• Two revision rounds per page are included — A third round is $95/hr — and if I am asking for a third round, that is usually a sign we started with different ideas, which is a conversation, not a charge.
• Scope only changes in writing — You ask by email or on a call. I reply in writing within 2 business days with the added scope, the added price, and the added or delayed timeline. You approve — a reply saying “yes” is enough. Then I build it, not before. If you ask for something on a phone call I will write you an email saying exactly what I heard you ask for, and I will not start it until you reply confirming it.
• If you go quiet — The 2, 4 and 6-week timelines assume we get your text, your photos, and your approvals. If you are the blocker for 10 business days the timeline pauses, your start date releases, and you re-enter the queue at the next open slot. If the work has not started, the deposit comes back to you in full — or moves to another project if you would rather it did, and you do not have to ask twice. I do not hold a slot hostage, and I do not keep money for work that has not begun.
• If you leave — Send 30 days’ notice, pay the final month, and take your domain, your content, and your site’s source code with you at no charge. I will walk you through deploying it anywhere, within 10 business days of the final invoice. No hosting hostage and no migration fee. The value is that the site keeps working and you can get hold of me — not that leaving is a problem for me.

Who these terms are for

Most people who read this page run a business, and the commercial terms above are written for that case: one decision-maker, a written proposal, a fixed price, and a queue of one.

Anyone else is welcome here too. This site sells to businesses, but nothing on this page is written on the assumption that you are one, and nothing on this page takes away a right the law gives you. Where a consumer and a business are treated differently, the next section says so, and it applies to you if you are a consumer.

If you are hiring this as a consumer

These are the points where the commercial terms above are not the whole picture, or where we have deliberately promised more than a business would get. They are written out rather than left for you to work out which of them applies to you.

• The deposit — a deposit holds your start date. If the work has not started, you get it back in full, or you can move it to another project, and you do not have to ask twice. We do not keep a deposit for work that has not begun. If the work has started and we cannot finish it, we either finish it or refund the part you paid for and did not get.
• Cancelling the care plan — 30 days’ written notice, month to month, no exit fee and no minimum term on the standard plans. Cancel in month three exactly as easily as in month one.
• Paying — by card or bank transfer, with an invoice either way. There is no payment plan, because a 12-month plan on a $2,500 project costs more administration than it is worth, and you are better off hearing that now than after the first invoice.
• Your statutory rights — any cooling-off period, refund right or cancellation right the law gives you is in addition to everything on this page, not replaced by it. Where this page and the law disagree, the law is what applies, and that is not a close call.

Prices and timelines on this website

The prices, timelines and inclusions published here come from the current rate card, and the rate card can change. A price shown on this site is not an offer: it is a description of what a project costs today.

The figure you are bound by is the one in your proposal. Some items also depend on what you supply — the Launch package assumes you provide the text and at least 6 usable photos, and that condition is part of the price rather than a suggestion.

Rush delivery is available on Growth and Commerce at +35% of the project fee. Launch cannot be rushed. The care plan is monthly in advance and month-to-month, with 30 days’ written notice and no exit fee.

No promise about search results

I do not guarantee rankings, and you should not pay anyone who does. What I can guarantee is narrower and real: the technical foundation will be correct, the listing will be properly set up, and you will get a report every month showing what moved and what did not — including the months when nothing did.

What you can and cannot do with this site

You are welcome to read it, share links to it, quote it, and pull its pages apart in a browser. Inspecting the markup is encouraged — it is built to be checked rather than admired.

Please do not scrape the site in bulk, overload the contact form, or try to break it. The form exists to receive enquiries from people who run businesses; automated traffic to it is spam by any other name, and the checks that stop it are the reason a genuine enquiry is not lost in a flood.

Availability and things outside our control

The site is hosted on a third-party platform. We do not control that platform, and we will not promise it never has an outage. What we do promise is inside the care plan for client sites: uptime monitoring, and same-business-day response when something breaks.

Links to other websites are provided so you can look at something we mention. We do not control those sites and we are not responsible for what they say or do.

The same applies to search engines and advertising platforms. Their behaviour changes, and no contract can make it stop.

Who owns what

On your side: your domain, your logo, your copy, your photos, your Google Business Profile, your analytics, and the source code of anything built for you. That is true from the start, not on request, and it is why the handover terms exist.

On ours: the Superuser name, the design of this website, the copy on it, and the general shape of the packages.

Payment processors never hold your money on our behalf. Store payments are wired to your own account, and ad spend is paid by you directly to Google or Meta. Money does not pass through this business.

Responsibility, and its limits

I am responsible for the work I do, and if something does not work as promised it is a bug in what I built — I fix it and I do not invoice it. That is the first term in this section because it is the one that costs me money.

I am not responsible for things outside my control: hosting outages, changes to how a search engine or an advertising platform works, and the availability of a third-party service. Those are real limits rather than boilerplate, and they are the reason no one can honestly guarantee a search position.

Nothing on this page limits anything the law does not allow to be limited. Where a limit here would be unenforceable, it does not apply and the law governs instead.

Ending the arrangement

For the website itself, there is nothing to end — stop reading it whenever you like.

For a care plan, 30 days’ written notice, and you pay the final month. No exit fee, no notice period to serve out beyond the 30 days, and no minimum term on the standard plans. Ongoing SEO carries a 3-month minimum, because a shorter one would not produce the thing it is sold on, and then it is month-to-month.

If you leave, you take your domain, your content and your site’s source code with you at no charge, and you can deploy it anywhere. I will walk you through it within 10 business days of the final invoice. There is no hosting hostage and no migration fee.

Governing law

These terms are governed by the laws of Nigeria, and the parties submit to the courts of Nigeria. Your proposal names the specific state and the specific courts that apply to a particular project, so there is never a question about which law applies to it.

If you are hiring this as a consumer rather than for a business, the consumer law that applies to you comes before this clause, and the section above on consumers says what changes.

If these terms change

The date at the top of the page is the date of the last change. Changes apply to the site from when they are published. They do not change the terms of a project already agreed — a signed proposal is a contract, and a later change to this page cannot rewrite it.