The person who sells the work is the person who does the work
There is no account manager translating your requirements into a brief, and no handoff where your “but what about mobile” quietly disappears between departments. You email me. I build it.
Who you would be working with
About
Superuser is one person, not a team. That is the whole pitch, and it is worth being precise about why it is better for you rather than cheaper for me.
The person who sells the work is the person who does the work.
Superuser builds and maintains the website that a local service business relies on to be found on Google and turn those searches into booked jobs.
Superuser is for owner-operated service businesses — plumbers, dentists, landscapers, cleaners, electricians. Plumbers, dentists, landscapers, cleaners, electricians — businesses where the website is how the next job gets booked, and where nobody has time to become a marketing department.
Why one person beats a team here
Four reasons that matter at your size
One queue, not five
A one-person business has exactly one calendar, which is why the 2, 4 and 6-week timelines are real rather than aspirational. It is also why the go-quiet clause exists: if you are the blocker for 10 business days the timeline pauses and your start date releases. You keep the deposit and I do not hold a slot hostage.
Nothing to protect
A new agency has no legacy clients to keep happy and no reputation to defend, so there is nothing to cut corners on and nobody to disappoint but you. That is also why the balance is due on launch rather than up front, and why you can leave any month and take the source code.
You can reach the decision-maker in one email
The person who decides whether a feature is in scope is the person who would build it. Nothing gets escalated because there is nowhere above to escalate to.
And here is what you do not get
A one-person agency has real limits, and you should hear them from me rather than discover them in month three. I would rather lose the project now than run it badly for a year.
- There is no one to cover for me if I am ill, and no second opinion on a technical call
- No 24/7 phone support — same-business-day response on anything that breaks, in writing, is what you get
- A national campaign, a 40-page site, or an in-house marketing department is not this business
- Open-ended “make it great” work is not something I will sign a fixed price for
A solo agency has no second team to absorb an overrun, either. When a project runs long it comes straight out of my ability to sell the next thing and out of the care plans of the clients who already paid. That is the real reason the next section is as blunt as it is.
The question everyone asks
How long until you’re number one on Google?
I am not going to tell you 30 days, because anyone who does is either lying or about to sell you something else. Here is what a local search actually takes:
- 3–6 months before you see measurable movement in calls and form fills
- 6–12 months to be a regular top-3 result in the map pack for a normal-competition search
- 12–18+ months for a genuinely competitive one
- Paid ads go live in 7–14 days, which is exactly why they exist
I do not guarantee rankings, and you should not pay anyone who does. What I can guarantee is narrower and real: the technical foundation will be correct, the listing will be properly set up, and you will get a report every month showing what moved and what did not — including the months when nothing did.
And the one thing that moves the needle fastest is not something I sell: asking your customers for reviews. It is free, it is the strongest local ranking signal there is, and it belongs to you.
How scope is handled
The boundary is the page list
If it is on the list, it is included and I build it without a conversation. If it is not on the list, it is a change order and it gets priced in writing. That is the entire rule, and it has an obvious corollary:the fastest way to get more work done for free is to give me a complete list up front.
Half the projects I have priced in my head went over not because the client was greedy, but because nobody wrote down what “a website” meant before we started. So we spend the first call agreeing on the list. That call is free, and it is the cheapest insurance in this entire document.
The three sentences I will actually use
So you know what to expect rather than dreading it.
“That’s not in the current scope. I can add it for $X, and it’ll push launch by Y days. Want it?”
“If it’s important enough to prioritize, I can take it out of something else. Which?”
“That one’s free — it’s a bug in what I built.”
The last one is unconditional. If something does not work as promised, I fix it and I do not invoice it. No arguing about whether it counts.
The commercial terms
Stated up front, not buried
You should know these before the first call, not after the first invoice. If any of them is a problem, it is much better to find out now.
- 50% deposit to schedule
- The deposit holds your start date. The balance is due on launch day, before the site goes live. No balance, no launch. There is no financing and no payment plan — a 12-month plan on a $2,500 project costs more administration than it is worth.
- Care plans bill monthly in advance
- Month-to-month, with 30 days’ written notice to cancel. Cancel any month: no annual lock-in and no exit fee.
- You own everything from the start
- Your domain, your logo, your copy, your photos, your Google Business Profile, your analytics. Not a hostage.
- Two revision rounds per page are included
- A third round is $95/hr — and if I am asking for a third round, that is usually a sign we started with different ideas, which is a conversation, not a charge.
- Scope only changes in writing
- You ask by email or on a call. I reply in writing within 2 business days with the added scope, the added price, and the added or delayed timeline. You approve — a reply saying “yes” is enough. Then I build it, not before. If you ask for something on a phone call I will write you an email saying exactly what I heard you ask for, and I will not start it until you reply confirming it.
- If you go quiet
- The 2, 4 and 6-week timelines assume we get your text, your photos, and your approvals. If you are the blocker for 10 business days the timeline pauses, your start date releases, and you re-enter the queue at the next open slot. If the work has not started, the deposit comes back to you in full — or moves to another project if you would rather it did, and you do not have to ask twice. I do not hold a slot hostage, and I do not keep money for work that has not begun.
- If you leave
- Send 30 days’ notice, pay the final month, and take your domain, your content, and your site’s source code with you at no charge. I will walk you through deploying it anywhere, within 10 business days of the final invoice. No hosting hostage and no migration fee. The value is that the site keeps working and you can get hold of me — not that leaving is a problem for me.
Working together
How a project actually runs
The same six steps on every project, at every price. The full version is on the case studies page, because the process is the most honest thing I can show you until there is client work to show.
Free 20-minute call
I look at what you have now and tell you what I actually think you need — including “less than you think”. If I think you do not need what you are asking for, I will say so on this call.
Fixed written proposal
Named pages, named price, named timeline. No hourly surprises, and no scope that is still being worked out while you are waiting.
50% deposit holds your start date
The balance is due on launch day, before the site goes live. No financing and no payment plans — I would rather you have the cash conversation with me than with a lender.
I build it and train you
A screen-share call using your own content, recorded and sent to you, plus a guide for the parts you will need without me.
You go live, with 30 days of fixes
Thirty days of post-launch fixes at no charge. If something does not work as promised it is a bug in what I built, and that is unconditional — I fix it and I do not invoice it.
Care plan, if you want it
Month-to-month. Leave any month with 30 days’ notice and take your domain, your content, and your site’s source code with you. No exit fee.
Straight with you
We’re new, and I would rather say so
The risk of hiring us is not that we cannot do the work. It is that we are new. So here is how to make being wrong about us cheap.
The site you are looking at
This is the demo. Pull it apart in a browser, view the source, open it on a five-year-old phone and try to break it. It is built to be inspected, not admired.
A scope specific enough to argue with
Every package names every page and every feature in the price. If something is not on the list, it is a change order with a written price — so you can check the claim rather than take it on trust.
Terms a bigger agency would refuse
Fixed price, balance due on launch rather than up front, cancel any month, and take the source code with you if you leave. A business with a reputation to protect does not offer these. A business with nothing to protect can.
If that sounds like the kind of supplier you would rather have, we should talk.
Twenty minutes, free, and you will leave with an opinion even if you never hire me. If I think you need less than you came here to buy, that is what the call is for.
Book a free 20-minute call