Packages | Superuser

The three tiers

What each one is, and what it is not

Launch

$2,500one-time

Care plan: $150/mo
Timeline: 2 weeks

A five-page site that works on a phone, sends enquiries to your inbox, and is findable on Google. The cheapest way to stop paying for a website you do not have.

The pages

5 pages — Home, Services, About, Contact, Request a Quote

What’s included

Mobile-first design on Superuser’s standard template, in your colours, your logo, your fonts
The 5 pages listed — no substitutions without a change order
Click-to-call and click-to-text buttons on mobile
Contact form and quote request form, both delivered to your inbox
Basic on-page SEO: unique title and description per page, one H1 per page, image alt text, XML sitemap, robots.txt, Google indexing setup
Google Analytics 4 with conversion tracking on both forms
SSL certificate and hosting set up
One 45-minute training call, screen-share, using your own content
30 days of post-launch fixes at no charge

What’s not included

service area pages
ongoing SEO
ads
a blog
photography
copywriting
any page beyond the 5 listed

One condition

This one has a condition, and it is not optional: you supply the text and at least 6 usable photos. If I write the copy it is $400 per page. If I shoot the photos it is $600 per half-day.

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Recommended for most service businesses

Growth

$6,500one-time

Care plan: $450/mo
Timeline: 4 weeks

Everything in Launch, plus the SEO foundation and the service-area pages that decide whether the site is worth anything in year two.

The pages

12 pages — the 5 from Launch, plus individual service pages (up to 6), a Gallery or Work page, and up to 6 templated service area pages

What’s included

12 pages total — the 5 from Launch plus 7 more
Up to 6 templated service area pages, one per town or neighbourhood you serve
SEO foundation: keyword research for your local market, page-level keyword mapping, internal linking, LocalBusiness and Service structured data, and a full Google Business Profile optimisation pass
Booking form with service, date and time selection
6 optimised graphics or illustrations beyond the Launch allowance
One 30-minute strategy call before the build starts
In the care plan: a written monthly performance report with real numbers — calls, form fills, top search terms, and what changed

What’s not included

an online store
ads management
an ongoing blog cadence
photography
copywriting
more than 6 service areas

Recommended for most service businesses. If you book jobs rather than products, this is the right ceiling — and it is the only tier that tells you every month what actually moved.

See what’s in it Book a free 20-minute call

Commerce

$12,500one-time

Care plan: $750/mo
Timeline: 6 weeks

Everything in Growth, plus a working store that takes money through your own payment account. The customer pays you directly. It never passes through me.

The pages

Everything in Growth, plus a working online store of up to 100 products

What’s included

Online store, up to 100 products
Payments — Stripe or PayPal, chosen at kickoff — wired to your own account. Money goes from the customer to you, and it never passes through me
Tax and shipping configuration, including flat-rate and free-shipping-over-threshold rules
Order confirmation and fulfilment notification emails, branded to your business
Full checkout QA, including two live test transactions refunded to your card
One 60-minute staff training session, recorded and sent to you
A written order-management guide: placing orders, refunds, shipping, and what to do when something breaks
In the care plan: the monthly report, plus store and payment monitoring and a quarterly store review

What’s not included

custom web app work
product customisation or 3D viewers
subscriptions or recurring orders
marketplace integrations such as Etsy, Amazon or eBay
more than 100 products
international shipping

One condition

Product entry is not bundled, on purpose: you upload the products after the training session. It is about 20 hours of data entry, and folding it into a fixed price only makes the project run late. If you would rather I do it, it is $15 per SKU.

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Why the ladder looks like this

Where your money actually goes between tiers

Launch is priced per hour lower than the others — on purpose

2.4× the pages for 2.6× the price looks thin on a spreadsheet. I checked it anyway and kept the number. Launch is the entry offer, and the entry offer should be the easiest yes on the page.

Growth’s extra $4,000 is not buying more pages

It buys keyword research, page-level keyword mapping, structured data, a Google Business Profile optimisation pass, a templated service-area system, a second booking form, and a written report every month. The scope that is not proportional to page count is the SEO foundation — and that is the part which decides whether this tier is worth anything in year two.

If you book jobs rather than sell products, Growth is your ceiling, and I will not talk you into Commerce.

Commerce costs the most because it is the least repeatable

Six straight weeks of calendar, payments, tax rules, shipping zones, and checkout testing on real devices — the most ways to go wrong in the whole ladder. That is worth a higher rate, and I would rather the price said so than have the project run late and hand you an invoice for the overrun.

Side by side

The full comparison

Every row that differs between tiers, including the ones that are not included. On a narrow screen the table scrolls sideways — the three cards above carry the same prices without the scrolling.

Every package, compared line by line.Scroll sideways to compare all three.
Feature	Launch$2,500	Growth$6,500	Commerce$12,500
Best for	No site yet, or one that is not producing calls	Already online, ranking for nothing	Selling products, not booking jobs
Pages	5	12	12 + service areas
Service area pages	—	Up to 6, templated	Up to 6, templated
Online store	—	—	Up to 100 products
Contact + quote forms	Yes, both	Yes, both	Yes, both
Booking with time selection	—	Yes	Yes
On-page SEO basics	Titles, descriptions, alt text, sitemap, indexing	Titles, descriptions, alt text, sitemap, indexing	Titles, descriptions, alt text, sitemap, indexing
SEO foundation	—	Keyword research, page mapping, internal linking, structured data, Google Business Profile pass	Everything in Growth
Google Analytics 4	With conversion tracking	With conversion tracking	With conversion tracking
Training	One 45-minute call	One 30-minute strategy call before build	One 60-minute recorded staff session
Care plan	$150/mo	$450/mo	$750/mo
Written monthly report	—	Yes, with real numbers	Yes, with real numbers
Store & payment monitoring	—	—	Yes, plus a quarterly store review
Post-launch fix window	30 days, no charge	30 days, no charge	30 days, no charge
Timeline	2 weeks	4 weeks	6 weeks
Price	$2,500	$6,500	$12,500

Add anything, any time

The add-on rate card

Add any of these to any package. One price each, no ranges. Anything not on this list is quoted in writing first.

Add-on rate card — every add-on, one price, no ranges.Scroll sideways to see the price column.
Add-on	Price	What’s included
Chatbot — install	$800 one-time	Scoped lead-capture and FAQ bot, trained on your own site content, installed on your site, matching your branding
Chatbot — monthly	$100/mo	Hosting, upkeep, content updates, 2,000 messages/mo included, overage billed at $0.03/message
Paid ads — setup	$1,200 one-time	Google or Meta account audit, conversion tracking, campaign build, 3 ad variants, 14 days of optimisation
Paid ads — management	10% of ad spend, $100/mo minimum	Campaign management, creative, weekly reporting. You pay ad spend directly to Google or Meta from your own account — it never passes through me
Ongoing SEO	$500/mo	Includes your care plan — you are never billed both. Local directory and citation cleanup, on-page fixes, 2 new content pieces per month, review-request automation, monthly rank and traffic report, one 20-minute call. 3-month minimum, then month-to-month
Custom web app	$8,000	One defined first version, fixed price, written scope. Anything beyond that scope is a new fixed-price quote, not a bigger number with an ellipsis
Copywriting	$400/page	Final ready-to-publish copy for one page, delivered as a document, one revision round
Photography	$600 per half-day	Up to 40 retouched images, licensed for your website, social, and paid ads
Product entry	$15/SKU	I upload your products instead of you. Up to 100
Extra page	$350/page	Beyond your package’s page allowance
Extra service area page	$150/page	Growth and Commerce only
Additional revisions	$95/hr	After the 2 rounds included per page
Legacy site migration	$350	Moving an existing site’s content across, up to 12 pages
Rush delivery	+35% of project fee	Growth: 4 weeks → 2.5. Commerce: 6 weeks → 4. Launch cannot be rushed
Domain registration	At cost	Billed to you, no markup. You own it from day one
Hosting	Included	In every care plan. SSL included

The one that trips people up

Ongoing SEO at $500/mo includes your care plan. If you take the SEO programme you are never billed both, which is why it is $500 rather than $500 on top of $450. Paid ads management is separate and does not include a care plan — ads work is not maintenance work.

The monthly fee

What every care plan includes

$150/month on Launch, $450/month on Growth, $750/month on Commerce. Billed monthly in advance, month-to-month, 30 days’ notice to cancel, no exit fee.

In every care plan

Uptime monitoring, and daily backups with a tested restore
Security patches and software updates
SSL and domain renewal management
Up to 2 small content edits a month — text, an image swap, your phone number, your hours
Up to 2 hours of small changes a month
A monthly email
Same-business-day response on anything that breaks

Growth adds a written monthly report with real numbers. Commerce adds store and payment monitoring plus a quarterly store review.

Not in any care plan

new pages
redesigns
new features
an SEO program
ads management
ad spend

That boundary is deliberate. A care plan that grows without limit stops being a monthly fee and starts being a subscription to my availability — which is how agencies end up resenting their clients. Anything on that list gets a written price instead.

If you leave

Send 30 days’ notice, pay the final month, and take your domain, your content, and your site’s source code with you at no charge. I will walk you through deploying it anywhere, within 10 business days of the final invoice.

No hosting hostage and no migration fee. The value is that the site keeps working and you can get hold of me — not that leaving is a problem for me. If that is a strange thing for an agency to offer, it should be. It is the difference between a retainer you stay for and a partner you stay with.

A fixed price only works if the scope is fixed with it.

I quote fixed prices to local businesses because that is how a business owner buys. That works when we agree the list up front — which is what the first call is for, and it is the cheapest insurance in this entire page. I can hold that line for six weeks on one project. I cannot hold it for open-ended “make it great” work, and if that is what you need I will say I am the wrong fit rather than sign a fixed price and quietly resent the project for a year.

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